Any points that have been
strikethrough means that they are complete.
Objective 1: Ensure key leadership roles are filled
Key Result 1:
Recruit Chief Technology Officer
Key Result 2:
Recruit Head of QA
Key Result 3: Recruit Head of Mobile
Key Result 4: Recruit Head of Web
Objective 2: Improve financial standing.
Key Result 1: Add $40,000 to long-term investments.
Key Result 2: Grow Cash-In-Bank by the equivalent 2 months of expenses.
Key Result 3: $275,000+ in revenue for the quarter.
Key Result 4: Simplify all contracts to monthly payments, not milestone based.
Objective 3: Improve overall project process.
Key Result 1:
Create weekly full project reviews across all projects
Key Result 2:
Implement project retrospectives including: What worked, what didn't work, key insights, P/Ls.
Key Result 3: All communication with all clients is strictly face to face, conference calls, or via project management tools. No emails, no chat groups.
Objective 4: Scale Sales Process
Key Result 1: Minimum of two team members who can independently write winning proposals.
Objective 1: Complete Regional Legal Setup
Key Result 1: Register Legal Entity in Vietnam
Key Result 2: Switch legal entity in Thailand
Key Result 3: Complete Brand and Tagline Registration
Objective 2: Improve Financial Processes
Key Result 1:
Switch FCF projections from weekly to monthly
Key Result 2: Collections are 90% of accrual
Key Result 3: Months are consistently closed by the 5th of the following month.
Key Result 4: Up to date accounts available online
Key Result 5: Accurate P/L for 2017
Key Result 6: Accurate P/L for 2018
Objective 3: Improve Project Operations
Key Result 1: Implement random wiping of Macbooks/iMacs to enforce storage to Cloud (minimum 4 computers factory reset.)
Key Result 2: Move all Project from Asana to Bloo.io
Key Result 3: Standardize Project File Structure Across all Projects and add to SOP.
Key Result 4: Create a "Product Owner" team.
Objective 1: Give greater responsibility to individual team members.
Key Result 1: Everyone in team from mid-level up can independently run a design sprint.
Key Result 2: Senior level team members can run full project end-to-end independently of Head of Design.
Key result 3: Mid-level Brand and graphic designer can start to take up digital product in term of User Interface design
Key Result 4: Senior can take up morning daily stand up without Head of Design present.
Key Result 5: Senior members understand what Design Thinking is in full and be able to run a Discovery Phase at full scale.
Objective 2: Build a showcase of deliverables.
Key Result 1: All key deliverables across branding and web projects to have a Mäd version as an example version.
Key Result 3: Structure working file and final asset and deliverable in TEAM DRIVE
Note: Also assigned to Brand Team, this is joint responsibility.
Objective 3: Design assist Business Team more closely.
Key Result 1: Mid-level up to Senior can assist business team into working on high quality pitch mock up design and generate ideas
Key Result 2: Be able to sells Design Sprint and Design Thinking
Key Result 3: Be able to participate in new business pitch
Objective 1: Full Agile Sprint Implemented across all projects.
Key Result 1: Product Owner \ PO Team are prioritizing backlog items
Key Result 2: Sprint Reviews occur to inspect and adapt the product backlog if needed
Key Result 3: Retrospectives at the end of the project to inspect the quality of the sprints in regards to people, relationships, process and tools
Key Result 4: Release sign-off and check lists are implemented for production releases
Objective 2: Write down key processes in SOP
Key Result 1: Security SOP is completed
Key Result 2: Version Control SOP is completed
Key Result 3: App Store Setup (Fully Finished)
Key Result 4: Core Project Setup (API)
Objective 3: Establish effective and reoccurring 1:1’s with the Dev team
Key Result 1: Monthly informal 1:1’s scheduled and prioritized
Key Result 2: Structure of 1:1’s created and adhered to
Key Result 3: Feedback notated each meeting for use in Q2 focus on growing quality
Objective 4: Make significant progress towards all mobile team to full stack (iOS and Android). Note that Q2 goal will be entire mobile team full-stack, so significant progress in Q1 for this is expected. Any non-full stack team members may be dropped or given a brief extension to reach full stack.
Key Result 1: Minimum of 5 workshops on full stack development
Key Objective 1: Grow Revenue
Key Result 1: 5 new clients
Key Result 2: $30,000/month MRR
Key Result 3: Sign $100,000 of new contracted work.
Key Objective 2: Improve Organization
Key Result 1: Full Terms & Conditions are online, and clients only need to sign a simple engagement agreement (SOW and payment schedule)
Key Result 2: Updated Master Templates to include all available SoWs and variations, and have all new case studies available in short form and credentials deck.
Key Objective 3: Develop & Launch Business Services
Key Result 1: All key deliverables done for Mäd itself.
Key Result 2: Business Services provided to 5 customers.
Key Result 3: Revenue $5,000 in Business Services.
Key Objective 1: Improve Web Presence
Key Result 1: SEO Optimize All Posts & Pages
Key Result 2:
Running Adwords Campaigns for 5-to10 Keywords
Key Result 3: Publish 12 Thought pieces to Why #workwithmad
Key Result 4: Heineken Case Study (Main site) and Wall of Love Published
Key Objective 2: Launch campaigns in outside SEA.
Key Result 1: 10 Inquiries per market from SMEs
Key Results 2: 300 emails captured
Key Results 3: 1 Proposal Sent to new markets
Key Objective 3: Launch Newsletter
Key Result 1: 3 “Crazy Idea” Newsletters sent out (mid month)
Key Result 2: 1 “General Update” Newsletter
Key Result 3: Add 100 Subscriptions
Key Objective 4: Miscellaneous Improvements
Key Result 1: Meeting room upgrades ($3-5k budgets)
Key Result 2: Red Coffee Machine & Drinks Trolley
Key Result 3: Additional Photo-shoot