The Mäd Flywheel

The Flywheel

The business flywheel is an established concept that breaks down an organization into its important parts and establishes a cycle that helps the business reach its goals each time it is completed. You’re expected to know and understand the Mäd Flywheel, as it’s key to everything that we do.

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Our flywheel is deconstructed into 6 parts:

• Great Customer Experience – Quality tangible results from Mäd that help our Clients move up. This is absolutely the most important thing to focus on at Mäd.

• Proof – Potential customers can see real proof of point #1. Comes in the form of WOM or case studies to name a few.

• Traffic – More and more potential customers inquire about Mäd’s services as our brand is known.

• Growth – Continuous progress. Agility and adaptability to change.

• Brand Investment – Investing in making Mäd better (equipment, office, web, social media, culture, etc..). This helps drive new talent by making Mäd desirable.

• Talent Development – Investing in our people, and also finding awesome new people! Making Mäd the best place to work and grow.

Think about that for a second; internalize where and how you and your role fits into that this cycle, and what your contribution to Mäd means.